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why SBG?

Growing young brands is hard work, even after decades in the game. At SBG, those years of experience enable us to move fast with highly tactical sales and marketing plans. As operators, we move with clear direction and without doubt, while also keeping founders involved, employed, and focused on supporting the business with their skillsets.

At Samantha Brands Group we feel that a majority owned subsidiary fosters peace of mind and a unified voice. That means we can think about the long-term relationship with the companies within our portfolio and provide security and stability as we scale. Our retail partners can rely on a predictable level of excellence in working with us.